Print Solutions
White is the New Gold! is the latest slogan from Color-Logic.
The slogan, which refers to the value of the white inks and toners currently offered by most print engine manufacturers, emphasises the value they bring to the industry. Color-Logic director of sales and marketing Mark Geeves said, ‘The widespread availability of white inks and toners on production printing equipment brings opportunities for metallics and other print enhancements to everyone. Here are some examples:
‘For printers: white inks and toners, in combination with the Color-Logic system, enable printers to produce embellishments in a single pass of their press, with no post finishing required.
‘For graphic designers: with Color-Logic, designers need not worry about creating a white ink mask, since the system automatically generates the white ink separation at the RIP, eliminating the need for pre-press personnel to create time consuming complex white ink masks. With Color-Logic and Adobe Creative Cloud, designing with white on the press is effortless and foolproof.
‘For brands or marketers: white inks and toners on metallic stock bring a ‘wow’ factor to direct mail, packaging, labels, signage, and point of purchase material. With Color-Logic, metallic special effects are economical and time to market is dramatically reduced. Specifying a Color-Logic licensed printer makes marketing sense.
‘White is the New Gold! because everyone benefits.’
Color-Logic develops colour communication systems and software tool sets for a variety of special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.
Color-Logic decorative effects utilise the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
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