Print Solutions
Information from Print Power highlights a new study commissioned by Thinkbox in the UK, which provides compelling evidence for the profitability and sustained impact of print advertising.
The study encompasses an extensive analysis of £1.8 billion in media spend across 141 brands and 14 categories in the UK. Despite representing only 3.3% of the total advertising investments analysed, advertising in newspapers and magazines account for a remarkable 4.8% of the profit generated.
On average, a pound invested in advertising returns just over £4 in profit. But that is an average across a wide scope of different media investments. Specifically, print advertising yields an impressive £6.36 in profit for every pound spent, outperforming other media such as linear TV (£5.94) and audio (£4.98).
This makes print advertising one of the most effective forms of marketing there is!
At Solutions, we want to help, and we work with you in a bespoke fashion and tailor make a creative package of promotional opportunities that will get you more sales, more recognition, and more return on marketing investment.
We can offer a huge menu of options from which you can choose including the basics such as page advertising, standout front covers, online and social media promotions and editorial, as well as many more creative ideas such as a wide range of knowledge sharing handbooks on a variety of industry themes – or a dedicated handbook on you and your products; bellybands, bookmarks, upside down pages – whatever you need to get you noticed; embedded video and audio options; or, a new idea specifically dedicated just to you!
We promise that your personally built promotional package will offer you way more – and for longer – than you would get anywhere else.
It’s very easy to get the most added value and the best for your marketing spend.
Just contact David on david@earthisland.co.uk
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