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Virginia Hayward transforms print with Apogee’s managed services

Print Solutions


Virginia Hayward, the luxury wine and food hamper company, has partnered with managed workplace services provider, Apogee Corporation, to upgrade and streamline its print performance. The partnership has unlocked companywide quality and efficiency gains, generating an 80% reduction on man hours and enabling Virginia Hayward’s staff to operate seven days in advance.

Apogee was selected to provide its integrated portfolio of print solutions, including managed print services, creative print, print management, outsourced document services, and AutoMail. Consolidating these services allowed Virginia Hayward to replace its disparate, multi-brand fleet and optimise print performance, ensuring the timely dispatch of tens of thousands of hampers with high quality labels.


With demand for gift hampers surging in the lead up to Christmas last year, Virginia Hayward turned to Apogee to enhance the productivity and performance of high volume print runs. Previous supplier arrangements had resulted in inefficiencies and frequent print jams, interrupting work across the business and forcing dispatch teams to downgrade to basic labelling materials.

Alex Walker, head of operations at Virginia Hayward, commented: ‘The commercial benefits of our partnership with Apogee have been enormous. The company has provided us with a tailored combination of print services that tightly align with our needs as a high end business, leading to efficiency, quality, and productivity gains across our entire operation. With an exceptional standard of print guaranteed 24 hour a day, seven days a week, we can continue giving our customers a taste of luxury, not just at Christmas but all year round.’

Apogee’s managed print service has enabled Virginia Hayward to consistently deliver high quality bespoke labels in line with its luxury brand, with device uptime maximised, labelling workflows streamlined, and print support readily available when required. In addition to reduced man hours and greater dispatch efficiency, Apogee’s blend of automated print processes and outsourced document services has empowered staff to focus on more strategic tasks. This ensures that Virginia Hayward can upgrade its print environment without needing to expand its IT team.

Aurelio Maruggi, CEO at Apogee, commented: ‘We are extremely pleased to have helped Virginia Hayward transform its print environment and achieve such outstanding efficiency gains. The company shares our commitment to the highest levels of service quality and customer care, so this partnership is sure to continue bearing fruit in the long term.’

The partnership has also enabled Virginia Hayward to take significant sustainability steps. New high quality labels have reduced waste and removed the need for plastic envelopes, while the decreased man hours have also led to considerable energy savings.



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