UPM Raflatac showcases new Carbon Action label portfolio at Labelexpo 2024

Packaging Solutions Label Solutions

UPM Raflatac is highlighting its Carbon Action plastic label portfolio at Labelexpo 2024. This product range represents a step towards reducing the carbon footprint across the packaging value chain.

The Carbon Action product line incorporates the circular economy principles of reduce, recycle, and renewable resources and options that endorse recycling and reuse. These advanced labelling materials supplant traditional fossil based alternatives while maintaining quality and functionality.

Attendees at Labelexpo 2024 will have the opportunity to engage with UPM Raflatac's team of experts in sustainability and digital printing solutions. Visitors can learn first hand about the latest in substrates for digital and print on-demand, witnessing these materials in action on various digital presses at leading OEM's expo booths.

In addition to the Carbon Action portfolio, the company will feature other sustainable solutions such as Forest Film, the wood based plastic label material, and Ocean Action, designed to combat ocean bound plastic pollution.

Attendees can also discover Label Life, a tool providing Dekra verified lifecycle assessment (LCA) calculations to deliver sustainability value. This opportunity will guide customers on leveraging this tool to make informed, sustainable choices and capture new business opportunities.

‘Label material choice can have a significant impact on packaging sustainability,’ stated Anna Hunt, senior manager of marketing and communications. ‘At UPM Raflatac, we provide innovative solutions that can directly contribute to reducing carbon footprint and enhancing circularity. We are committed to empowering our customers and brands to take concrete steps towards a low carbon circular economy.’

Labelexpo 2024 takes place in Rosemont, Illinois, from September 10 to 12.