Print Solutions
Precision Proco has welcomed confectionery brand Tony’s Chocolonely to its portfolio of innovative and inspirational clients.
The company works with some of the UK’s most recognisable ecommerce and consumer goods brands to deliver high quality print materials. Originally three long established print businesses – Precision Printing, Prime and ProCo – which joined forces in August 2020.
Tony’s is a chocolatier with the defining principle of putting an end to modern slavery and illegal child labour on cocoa farms in West Africa. With its five sourcing principles it is showing that it is possible to make delicious chocolate and be a successful brand without exploiting cocoa farmers at the start of the supply chain.
Precision Proco supports Tony’s by executing personalised orders in the UK – online customers can customise packaging designs, add recipient names and upload photos to be printed on their bespoke Tony’s wrapper.
Prior to its partnership with Precision Proco, Amsterdam based Tony’s worked with a print company in the Netherlands to fulfil UK orders. However, the chocolate maker decided to change provider for UK distribution following significant cost increases and delivery challenges created by Brexit.
‘Precision Proco is an expert at what it does and can provide us with a complete print and fulfilment solution – from high quality personalised wrappers and packaging, to understanding our choco fans better. This reduces complexity and costs, which enables us to give our choco fans the very best experience whilst maximising positive impact,’ commented Ben Greensmith, UK country manager of Tony’s Chocolonely.
Jon Tolley, chief innovation officer at Precision Proco, said: ‘Tony’s is an amazing brand and we aim to help them get their message out in the UK with a little personalisation – and occasional tasting of some fantastic chocolate along the way!’
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