Packaging Solutions
The packaging industry of the 2030s and 2040s will be led by a new generation who are entering the industry now, with new ideas that we will see play out in real time.
The packaging industry is undergoing a seismic transformation, driven by an influx of fresh talent, innovative ideas, and a continued focus on sustainability. As the sector evolves to meet the demands of an increasingly demanding market, collaboration and education have emerged as pivotal forces in shaping its future. At the heart of this movement are the students and educators from apprenticeship programmes who are redefining what it means to work in packaging.
A significant moment in this transformation will take place at Packaging Innovations and Empack, held at Birmingham’s NEC on 12 to 13 February 2025. The event will feature a highly anticipated panel discussion titled ‘Nourishing Packaging Talent: Meet the New Faces of the Manufacturing Sector’. This discussion will explore the critical role of fresh talent and education in addressing the sector's challenges.
Moderated by Peter Macqueen, associate head and lecturer at Sheffield Hallam University, the panel includes industry professionals and rising stars such as Eva Smith, raw material and packaging specialist at Müller; Emily Murphy, lead packaging designer at Kellanova Europe; Olivia Tomlinson, packaging specialist at Nestlé; Azucena Gomez Lopez, course leader and lecturer at Sheffield Hallam University, and Erica Davison, packaging design and sustainability apprentice at GSK.
‘We are seeing an industry that is trending younger for the first time in a long time,’ said Peter Macqueen. ‘Historically, it has been quite a static workforce, but that is changing as we focus on sustainability and innovation.’
This shift is evident in the experiences of students like Erica Davison, who joined the packaging sector after witnessing its complexities during a gap year in retail. ‘Seeing the amount of waste in packaging was eye opening. The industry must innovate to reduce its environmental impact,’ she said. For Erica, the apprenticeship has provided a platform to learn, collaborate, and envision a sustainable future.
A sector in transition
Over the past decade, the packaging industry has seen a gradual but significant shift. As traditional practices give way to more sustainable and innovative approaches, companies are rethinking how they attract and retain talent. Apprenticeships have become a vital component of this strategy, offering a pathway for individuals to gain hands-on experience while contributing fresh perspectives.
Peter Macqueen highlights how these changes are reshaping the workforce, saying: ‘Good quality universal design isn’t about inclusion; it is about minimising exclusion. We are not just bringing in new people but fundamentally altering how we approach problem solving, making the industry more reflective of the diverse consumer base it serves.’
The push toward sustainability has also been a catalyst for change. With increasing scrutiny from both consumers and regulators, packaging companies are under pressure to innovate. This has created exciting opportunities for newcomers like Erica to make meaningful contributions early in their careers.
Collaboration as a catalyst
Collaboration has always been essential in the packaging industry, but its importance has never been greater. Within apprenticeship programmes, collaboration is fostering a culture of shared learning and innovation. Students from diverse backgrounds come together to exchange ideas, challenge assumptions, and develop solutions that address real-world challenges.
‘It is amazing to see professionals grow and take on tougher decisions,’ shared Sheffield Hallam University lecturer, Azucena Gomez Lopez. ‘We have created a culture of sharing and collaboration within the classroom, and now the challenge is to expand this beyond the classroom to foster greater industry wide progress.’
Eva Smith underscores the transformative power of this approach, saying: ‘Learning from others has changed the way I approach my work. Collaboration within the cohort has been incredibly valuable, allowing us to draw on each other’s strengths and experiences.’
This collaborative spirit extends beyond the classroom. As apprentices return to their workplaces, they bring with them not only new skills but also a mindset that values teamwork and innovation. This has a ripple effect, encouraging their colleagues to embrace similar approaches.
Sustainability: a driving force
Sustainability is no longer just a buzzword in the packaging industry; it is a business imperative. Companies are investing heavily in research and development to create packaging solutions that are not only functional but also environmentally friendly. However, this transition is not without its challenges.
‘Balancing sustainability and cost is a challenge,’ acknowledged Eva. ‘But the mindset and expertise in the industry give me hope that we are on the right track.’
For Erica Davison, the journey toward sustainability is both inspiring and daunting, she said: ‘The industry must innovate to reduce its environmental impact. It’s exciting to be part of this movement and to contribute to solutions that make a difference.’
The push for sustainability is also reshaping supply chains. Companies are reevaluating material choices, production processes, and logistics to align with circular economy principles. This requires not only technical expertise but also a willingness to experiment and take risks.
The role of education and training
Educational programmes are playing a critical role in equipping professionals with the skills they need to navigate this complex landscape. Apprenticeships, in particular, offer a unique blend of theoretical knowledge and practical experience, preparing students to tackle industry challenges head-on.
‘It is amazing to see professionals grow and take on tougher decisions,’ said Azucena Gomez Lopez. ‘They are becoming more confident and capable of addressing industry challenges, from sustainability to innovation.’
Students like Erica and Eva have found these programmes to be transformative. ‘The apprenticeship is an amazing opportunity,’ said Erica. ‘Collaboration is key to personal and professional development, and I am excited to see where this journey takes me.’
Eva echoes this sentiment, ‘Learning from others has changed the way I approach my work. The cohort’s diverse perspectives have been incredibly valuable in helping me think differently about the challenges we face.’
Events like Packaging Innovations are instrumental in driving the industry forward. These gatherings provide a platform for professionals to share knowledge, showcase innovations, and inspire the next generation of packaging leaders.
‘These events are critical,’ said Eva. ‘They create interest and make people want to know more. They are a one stop shop for innovation, sustainability, and education.’
For Azucena, these events represent an opportunity to bridge the gap between education and industry. ‘We have created a culture of sharing and collaboration within the classroom,’ she said. ‘Now the challenge is to expand this beyond the classroom to foster greater industry wide progress.’
Attendees at these events gain valuable insights into emerging trends, from advances in sustainable materials to the latest in digital printing technologies. They also have the chance to network with peers and industry leaders, fostering collaborations that can lead to ground breaking innovations.
The future of packaging
Looking ahead, the packaging industry is poised for even greater transformation. Advances in technology, coupled with a growing emphasis on sustainability, are creating new opportunities for innovation.
‘The best is yet to come,’ said Peter Macqueen. ‘In the next few years, we will see real innovation. People will walk down the aisle and stop, saying, ‘Wow, I have never seen that before.’ If that packaging is more sustainable, cost effective, and quicker to produce, that is a game changer.’
For students, like Erica, the future is filled with possibilities. ‘I am excited to see where this apprenticeship journey takes me,’ said Erica. ‘The opportunities are endless, and I am motivated to make a difference.’
Eva shares this optimism, saying: ‘Innovation is key to creating a safer, more sustainable planet. I look forward to contributing to this journey and seeing how the industry evolves.’
As the packaging industry continues to evolve, collaboration will remain a cornerstone of its success. Whether it is through educational programmes, industry events, or cross-sector partnerships, the ability to work together will be critical in overcoming challenges and seizing opportunities.
‘Collaboration is so critical,’ said Eva. ‘We may be competing industries, but we’re all aiming for the same thing. Sharing knowledge and working together is essential for achieving our goals.’
Erica agreed, ‘Collaboration is key in both personal and professional development. It’s about creating a support system that helps us all succeed.’
As industry leaders, educators, and students come together to shape the future of packaging, one thing is clear: the journey has only just begun. The panel discussion at Packaging Innovations in February will explore how, with the leaders of tomorrow’s shared commitment to innovation and sustainability, the packaging industry is well positioned to meet the challenges of tomorrow and create a brighter, more sustainable future for all.
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