Suzano co-launches 2024 Green Life, Blue Future programme

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Brazillian pulp producer Suzano has launched Green Life, Blue Future at a special event hosted at the China Soong Ching Ling Science and Culture Centre for Young People in Beijing. The programme, which aims to increase awareness of the importance of environmental protection and sustainability among younger generations in China, is launched in Suzano’s centennial year and also marks the 50th anniversary of China and Brazil establishing diplomatic relations.

Backed by China’s Ministry of Ecology and Environment and Next Generation Education Foundation, the programme is co-sponsored by Suzano and its business partners China Paper Corporation, Baoding Yusen Sanitary Health Supplies and Cosco Shipping Specialised Carriers. In addition to representatives from these co-sponsors, government officials from the Ministry of Ecology and Environment and Next Generation Education Foundation, as well as a number of primary school students, participated in the event.

The programme consists of a series of activities throughout the latter half of the year, including a drawing competition and a micro video competition with sustainability themes, and nature education summer camps. All activities are targeted at primary and secondary school students in China.

During the ceremony, a nature education kit developed by Suzano and its partners was also unveiled. With vivid illustrations and interactive games featuring forests, flora and fauna in China and Brazil, the kit enables children to grasp abstract concepts such as biodiversity, carbon reduction and environmental protection through play.

‘It is a huge honour to launch this new series of nature education activities alongside government officials, our co-sponsors and students. ‘Green Life, Blue Future’ represents a consolidation and expansion of our existing corporate social responsibility work in China, a key market for us and one where we have been fortunate enough to build a number of long standing partnerships. As a company with 100 years of history, we have developed a distinctly long term perspective and a keen sense of responsibility. For Suzano, educating the next generation of experts and leaders through programmes like this is fundamental to achieving our mission of planting a more sustainable future. It is particularly fitting that the launch of this series of activities coincides with the 50th anniversary of diplomatic ties being formed between China and Brazil, a relationship which has evolved into a steadfast friendship and continues to go from strength to strength,’ commented Pablo Machado, president of Asia (business management) at Suzano.

Last year’s CSR programme saw the company and its partners launch a drawing competition which engaged over 700 schools and approximately 1.05 million families across more than 60 cities in China. A number of drawings were subsequently displayed at various exhibitions, while a select few were printed on special edition tissue boxes.