Packaging Solutions
Stora Enso and Picadeli, one of Europe’s leading take away salad bar companies, are introducing renewable formed fibre lids to replace single use plastics in take away packaging. The lids are made of PureFiber by Stora Enso, and they are plastic free, recyclable, and biodegradable. The innovation will help Picadeli reduce approximately 120 tonnes of plastic waste annually.
‘Our strategic aim is to grow with sustainable, scalable, and innovative packaging solutions. We do this by supporting strong forerunner brands such as Picadeli in meeting the growing consumer demand for plastic free and circular solutions. A salad bowl lid is a good example of an everyday single use plastic item that can make an important difference on climate footprint when replaced by a sustainable alternative,’ said Sohrab Kazemahvazi, senior vice president formed fibre at Stora Enso.
Packaging accounts for 40% of the world’s plastics, most of which are made from fossil oil. The carbon footprint of the PureFiber lid is up to 75% lower compared to alternative materials such as plastic or bagasse. PureFiber products are produced from wood based formed fibre using green energy. They contain no plastic, no per and polyfluoroalkyl substances (PFAS), or any other forever chemicals. The lids provide a good user experience and tightly seal the food inside. The new formed fibre lids will be available for consumers at Picadeli salad bars starting March 2022.
‘Food and sustainability have been much discussed in recent years but knowing how to make choices that are both healthy and come with a low carbon footprint is not always easy,’ said David von Laskowski, Group CEO at Picadeli. ‘We work continuously to make tasty, sustainable, and healthy fast food more accessible. Launching the formed fibre lid will further reduce our carbon footprint, supporting our business strategy for sustainability.’
PureFiber can be used in a wide range of applications including single use food packaging items such as plastic free cups, bowls, clamshells, plates, and lids. PureFiber can also be used to replace plastic packaging for other industries, such as in agriculture, electronics, and cosmetics. Formed fibre is a growth business for Stora Enso, and the group recently announced expansion of its formed fibre production capacity in Europe. The fibre raw material comes from sustainably managed forests.
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