Southgate repositions to communicate whole offer to customers

Packaging Solutions

Southgate Global, formerly known as Southgate Packaging, has announced a repositioning to communicate its whole offer to customers as a leading operational logistics and fulfilment equipment, consumables and services supplier, as it enters its next phase of growth.

As part of the reposition, the company will be driving new ranges and innovation to meet the changing needs of operational logistics and fulfilment over the next decade.

Adding to the existing expertise, it has invested in a highly experienced international leadership team from blue chip brands to drive the business forward.

Heading up the team is Dan Brasier, who became the firm’s new CEO earlier this year, having been chief commercial officer prior to this. With extensive board level experience working in over 50 countries and for global players such as Nestle and Coca-Cola, Dan’s impressive credentials are set to take the business into its next phase.

He replaced Craig Turner, who departed in April after four years as CEO and following the sale of a majority stake in the business to Rutland Partners in 2021. The acquisition was part of its strategic plans to support the existing team and develop its global footprint and manufacturing capabilities.

Dan commented, ‘Southgate has grown at a significant pace over recent years, with record sales and turnover. During this time, the brand has built up a strong reputation as a leading packaging equipment and consumables company, being able to meet all our customers’ key packaging needs with end to end solutions. However, in doing so, we have also become one of the best kept secrets in operational logistics and fulfilment.

‘What we have grown to realise is, that even our customers are unaware of our full offering. This extends way beyond simply being one of the best product suppliers in the business.’

Serving over 3000 customers in more than 20 countries around the world, the company has a range of operational logistics and fulfilment solutions that support some of the biggest organisations in key sectors including 3PL, e-commerce, retail, post and parcel and general manufacturing.

Dan explained that the repositioning is designed to highlight both the end to end product offering in packaging equipment and consumables and, especially the key services Southgate Global offers. These include technical services, which maintains, repairs and repurposes customers’ equipment even if it hasn’t been supplied by the company. In addition, it now offers bespoke design and development, sourcing, and even ESG legislative compliance advice.

Dan added, ‘The Turner family built the foundations of a very successful business. The new leadership team plan to build on this legacy. In recognising the new challenges in the industry, the timing is right for us to realign the position of Southgate and take the business forward.

‘In the coming months, we will be working closely with our customers and prospects to explain how our full range of solutions, including our core equipment and consumables underpinned by our ESG commitments, can help reduce their operational logistics and fulfilment costs, increase productivity and efficiency all to create value across their organisation.

‘Whether operators are looking to move products from production to warehouse, picking and packing 3PL operations or e-commerce sites, sorting and delivering post and parcels, or picking orders from retail store for same day delivery – Southgate’s sector focus means we understand their specific needs, requirements and challenges and have solutions ready to implement.’

He concluded, ‘We want them to understand how we can keep their business moving, and through our wealth of equipment, consumables and servicing expertise, backed up by our global sourcing capabilities, we do exactly that.

‘We are excited for this new chapter for Southgate and for how we can support our customers both now and long into our future.’