Print Solutions Wide Format Solutions
Sign & Digital’s co-location with Printwear & Promotion Live! resulted in an increase of over 2000 visitors on the 2023 show, with more than 5500 visitors across the three days. Attendance across the two shows topped 8000.
The first ever Sunday opening was also a big success.
This year’s event boasted a raft of product launches and a full schedule of presentations and panel discussions at the ISA-UK Explains Lounge, hosted by the International Sign Association UK. The more than 60 exhibitors reported very positive experiences, with interest substantially boosted by the co-location, which brought customers from new markets onto their stands.
Event director Tony Gardner commented, ‘The show had struggled to recover since Covid, so we knew that this year’s Sign & Digital UK, the 35th, but first under Datateam’s ownership, was the start of the rebuild. The show undoubtedly needed re-energising, and the new format made it feel like a relaunch. The success of the co-location has surpassed our expectations! It has given us a solid foundation to build upon for 2025 and to re-establish the show as a central part of the calendar and an economic stimulus for the industry!’
Over half of this year’s exhibitors reserved stands for 2025 at the show! The two shows will co-locate again next year and move into halls 19 and 20 at the NEC. The change of halls is expected to further enhance the co-location and make the movement of visitors between the two shows virtually seamless.
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