Route 1 Print help printers hit the ground running after lockdown

Print Solutions

South Yorkshire trade printer, Route 1 Print, is helping print businesses to get back on top with a host of free resources to boost sales after lockdown.

The company’s ethos is to put customers at the heart of everything it does. As well as working to make the print buying process as simple as possible, Route 1 Print often produces free tools which its clients can use to grow their businesses. Now, as we all get ready for lockdown to end, the company is releasing its biggest resource pack yet.

The launch centres around Route 1 Print’s latest e-book, the Essential Guide to Rebuilding Your Business After Lockdown. This free e-book is packed with advice on how printers can prepare their business for reopening – not just so that they can reopen smoothly, but also how they can get their print business back to full strength as quickly as possible.

The guide helps printers to form a comprehensive, rebuilding business plan. Readers will learn about important product and pricing considerations, as well as marketing and sales strategies to ensure they are driving a healthy profit margin from the start.

As well as the free e-book, Route 1 Print has released a series of marketing templates. These’ just add’ branding templates can be quickly edited by clients, giving them a ready made marketing campaign.

The trade printer has released three template collections, all focused on ways printers should be promoting themselves to their own clients after lockdown. Each collection includes an e-mail, poster, social media post, and a direct mail piece – everything you need for a cohesive marketing campaign.

Brand manager Christie Round said, ‘We want to do whatever we can to support our clients at this critical time. This resource launch is just another example of how we have been working to support printers over the past year. We will continue to work with our clients to find out how we can best help them at every point in their rebuild plan and beyond.

‘If there is something else that we could be doing to make things easier for print buyers, we want to hear about it. After all, client feedback is the best way we can learn how to improve our service. We would like to encourage our clients and other print buyers to get in touch if they have any ideas, and we will get to work on finding a solution.’

All these resources, the e-book and the marketing templates, are free to download from the Route 1 Print site at www.route1print.co.uk. Simply head to the ‘Covid-19 Essentials’ hub and look under ‘Business Support’.