Print Solutions
Roland DG has announced its donation to Bristol Royal Hospital for Children, brightening treatment rooms and waiting areas using the TrueVis AP-640 resin printer.
Located near the company’s UK head office lies Bristol’s leading paediatric hospital, Bristol Royal Hospital for Children, and the only paediatric major trauma centre in South West England.
As part of the partnership with The Grand Appeal – the Bristol Children’s Hospital Charity – Roland DG has printed and applied vivid printed artwork for use within three treatment rooms and the waiting area of the Neurophysiology Department, which sees thousands of young patients through the door each year for a range of neurophysiology investigations and treatments. Children and their families can often attend the department for several hours at a time and under what can often be stressful circumstances, but patients will now enter a bright, welcoming and age appropriate space.
It is widely understood that individuals spend 80 to 90% of their time indoors where pollutant levels are often much higher than those found outside, and this time is heightened for those spending time in hospital. Roland DG believes these statistics simply cannot be ignored, particularly in places where health and recovery is of paramount importance.
The TrueVis AP-640 is the company’s first ever water based resin/latex printer which is suitable for indoor applications in sensitive environments such as hospitals and schools. The resin inks are Greenguard Gold certified, meaning they meet strict standards of low chemical emissions.
The artwork, created by Grand Appeal designer Emily Twomey, channels a beautiful underwater theme, with vibrant colours and phrases that aim to tackle worry, offering escapism for patients.
Anna Shepherd, deputy director for The Grand Appeal, Bristol Royal Hospital for Children’s official charity, said: ‘At The Grand Appeal, we are dedicated to saving the lives of sick children and supporting their families through difficult times. When Roland DG approached us with the offer to makeover spaces in our hospital, we couldn’t have said ‘yes’ faster! Bringing colour and light into the lives of unwell children will make such a difference in what can be dark times. We are thrilled with the results and have already seen a positive impact amongst patients.’
Colour has the power to contribute positively to creating an environment in which individuals can feel comfortable and at ease, and this is particularly important with children and young patients.
The highly concentrated colour pigmentation of the TrueVis AP-640 printer allows heavier saturation than conventional resin inks for optimum impact on many applications including paper, fabric, canvas, wallpaper, non PVC materials and other media. Additionally, the True Rich Colour preset takes full advantage of the high colour saturation of the new ink to maximise vibrancy.
Stephen Davis, marketing director EMEA and managing director for UK and Ireland, said: ‘We, at Roland, are immensely proud to be able to work with Bristol Royal Hospital for Children, not only as our neighbour but as a valued contributor to the local community in Bristol. We understand the importance of colour for children – particularly in aiding those who are unwell or recovering – and we wanted to help make a difference in any way we could. We are always looking for new opportunities to implement our technology to create real impact, so to be able to give to such a worthwhile cause has been incredibly rewarding.’
Roland DG is also providing makeovers to leading paediatric hospitals across Europe this year, helping to brighten spaces and showcase the power of colour.
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