Reflex Group and BGM partnership goes from strength to strength

Packaging Solutions Label Solutions

Reflex Group has now installed 53 finishing machines from Bradford based Bar Graphic Machinery (BGM), with the latest installation of a BGM Elite Dieflex at its Leicester site.

Manufacturing for a wide range of markets including beers, wines and spirits, health and beauty, pharmaceuticals and food, Reflex is a key strategic customer of BGM, specialists in the design and manufacture of high quality narrow web and flexible packaging finishing equipment for the global label and flexible packaging industries.

Ian Bates, business unit director at Reflex, has been working with BGM to ensure the right solutions are designed and installed to meet the exacting needs of the high growth business. ‘What has so impressed me with the BGM team is the personal touch it brings to doing business. It is open and transparent, its service is second to none, and the support is first class. It is literally like dealing with a family and we really appreciate that. We are a big business, but the company has never given us any reason to go anywhere else because of the machine build quality and reliability, as well as the way it supports us,’ he said.

Annemarie Rhodes, managing director at BGM, commented: ‘We have been working with Reflex Group since 2007 and have a very special relationship – it is a fantastic team to work with. We work hard to understand the key needs and supply both our standard and bespoke finishing solutions to ensure they maximise the company’s quality, efficiency and productivity at all times.’

Ian added, ‘We go to BGM with a challenge, or a problem, and it has been able to select or design a high performance machine that works to meet our needs. It has developed a great range of machines and solutions specifically for our business. That is a huge benefit.’

He continued, ‘For example, the company has put flexo stations on some of the BGM EcoFlexes for us to enable us to remove printed label work off our 10 colour presses giving us extra capacity and flexibility when we need it. It looks at things practically and advises us where needed rather than just offering standard equipment and us having to work out the solution.’

Reflex is an expanding business growing through acquisition over the years. With 11 label production sites across the UK and Ireland alone, the business requires supply partners that understand the nature of the label industry, its needs today and into the future.

Ian concluded, ‘At Reflex, our leadership team is empowered to make decisions, to invest for the future and is trusted to take us forward. Having a partner like BGM is key to us being able to make good decisions and futureproof what we are doing. BGM is part of my team now. The attention to detail and support is fantastic and I wouldn’t hesitate to recommend the company to printers, large or small.’