Packaging Solutions
Croxsons has produced primary packaging for London based refillable skincare essentials brand, Necessary Good. The glassware was created by Croxsons’ lifestyle, beauty, health and wellness division.
Established in March 2023, Necessary Good make essential skincare products. Glass packaging was chosen by its founder given its durability, recyclability and aesthetics. The brand has launched an initial range of hero products consisting of face mist, face wash, moisturiser and micellar water. What truly distinguishes Necessary Good is their innovative refilling service, which utilises eco refill pouches that can be conveniently composted at home and disposed of sustainably. When consumers begin to run low on their Necessary Good products, they can simply order a 100% biodegradable refill pouch and transfer its contents. The company firmly believes that compostable, bio based and biodegradable packaging presents the ideal solution for addressing waste issues within the beauty industry.
Necessary Good identified Croxsons as an ideal fit given their reputation for developing stand out primary packaging solutions. Following a detailed packaging brief, the company produced two sizes of slope shoulder cylindrical glass bottles in 100 ml and 200 ml, sprayed in a leaf green Pantone. Both bottles include screw atomisers, overcap dip tubes, lotion pumps and screw caps as closures.
‘In terms of working with Croxsons, I have nothing but great things to say,’ said Assel Kapparova,founder and CEO of Necessary Good. ‘The company was so responsive, accommodating and efficient throughout the project! When I showed Croxsons my packaging brief the company helped me find the closest bottle match without having to consider a custom design – the match is uncanny. A big thanks to Croxsons for its guidance and the final glass products!’
CEO Tim Croxson added, ‘We are delighted that Assel has the right glass packaging to develop the Necessary Good skincare brand. We believe that the end result is both unique and modern, providing a visually appealing and memorable look. We wholeheartedly embrace Necessary Good's ethos, supporting their vision for a greener future. The company extends its best wishes to Necessary Good, hoping for continued success in their sustainable journey.’
