Paper Solutions Print Solutions
Northampton based agency Gavin Willis Creative Marketing (GWCM) selected Antalis’ Nautilus SuperWhite 100% recycled papers for a new book showcasing brands that carry the Red Tractor logo. The logo provides reassurance to consumers that the food they buy has been responsibly sourced, safely produced and comes from crops and animals that have been well cared for.
Printed in both hardback and paperback versions, Red Tractor Food Heroes is the first edition of a new publication by the organisation. The book is a celebration of British household brands, food service operators and food manufacturers that represent the rigorous standards to which British Red Tractor sssured food and drink is produced.
Seeking a print substrate produced to equally high standards, that would also provide the visual and tactile impact required, the team at GWCM chose Nautilus SuperWhite in 160 and 300 g/m2.
Nautilus SuperWhite, part of the range of premium quality recycled papers, is a 100% post consumer recycled paper with FSC certified recycled and EU Ecolabel certification. It is also cradle to cradle certified bronze.
The high whiteness of Nautilus SuperWhite makes it the ideal choice for contrast rich projects such as the Red Tractor Food Heroes book, which features considered typography and brand imagery. And, because it is an uncoated paper, it provided the more natural, tactile finish GWCM was looking for.
Both hardback and paperback versions of the book were printed by Healeys Printers on a Heidelberg XL75.
The brochure was carbon balanced for paper and production by Healeys through the World Land Trust.
Creative director of GWCM, Gavin Willis, commented: ‘We have been working with Red Tractor on its three websites and licensee communications for a couple of years now, and this book is a really effective way to showcase the breadth and depth of the businesses that carry the Red Tractor logo; and this is just volume 1 – volume 2 is already in the planning stages!
‘It was important to get the print substrate right. We have used Nautilus before, so we knew it would be a great fit in terms of quality, impact and environmental credentials.’
Product manager at Antalis Ben Cahill commented, ‘We love working with businesses who share our goal of minimising environmental impact without compromising quality. The use of Nautilus SuperWhite for the Red Tractor Food Heroes book showcases this on so many levels – it is an impressive piece about an important marque.’
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