Print Solutions
Branded merchandise business Recognition Express has just launched its 2023/24 catalogue, distributing copies to, and on behalf of, its franchisees around the UK.
The 134 page catalogue features Recognition Express’ new branding and is printed on recyclable paper using vegetable based inks. Printing was fulfilled by Micropress in Reydon, Suffolk.
Chris Masters, managing director at Recognition Express, says the catalogue is an important marketing asset for franchisees, complementing the online presence. This is the franchise network’s busiest season, as schools and businesses invest in branded merchandise for the coming academic year, and autumn conferences and events.
‘We always see a spike in franchisees’ sales at this time of year, so the annual catalogue is strategically timed to support and extend that,’ Chris explained. ‘When customers look online, they often already know what they are looking for. The catalogue allows them to browse in a different way, stimulating ideas they may not have considered before.’
The company’s branding experts work hard to source exciting and innovative promotional products, many of which satisfy increasing demand for more ethical and sustainable goods.
Recognition Express franchisees can order a quota of catalogues for their own use or take advantage of centralised distribution. Most take a blended approach, letting head office handle bulk postage but hand delivering the catalogues to their key customers.
‘The new catalogue gives franchisees an opportunity to reach out to old contacts or pay a visit to important customers, which helps nurture relationships,’ Chris continued. ‘Customer service is at the heart of our business, so while online sales are convenient, encouraging direct contact alongside this is really important. That is why we subsidise 60% of the cost of catalogue production for our franchisees.’
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