Print & Digital Convention 2025: high calibre conference programme

Print Solutions

With just a few weeks to go to Print & Digital Convention 2025 on 13 and 14 May it has become clear that visitors in Düsseldorf are in for two days packed with impulses, innovations and in-depth expert networking. Offering a high calibre congress programme and presenting hands-on highlight projects the event will again become the central meeting point for the print, media and communication industries. 

‘With Print & Digital Convention we create a stage for in-depth expertise and genuine inspiration. The interplay of convention and congress offers the ideal platform for this. We aim to actively promote dialogue on the future of the print, media and communication industries,’ explained Rüdiger Maaß, chief executive officer at Fachverband Medienproduktion eV (FMP).

The Print & Digital Convention conference agenda boasts over 30 expert lectures in three parallel sessions over two days. In focus will be the forward looking topics ‘value added printing’, ‘marketing automation and programmatic print’ as well ‘sustainable media production’. The programme will be enhanced by Forum Stadthalle, where four cross-sectoral panel talks per day will move crucial industry topics centre stage. 

Highlights on the first day include talks on mass customisation as a mega trend, print product upgrades by NFC technology, print finishing as a basis for brand communication and sustainable packaging strategies. Likewise, the question of how current developments in artificial intelligence and marketing technologies will impact programmatic print will be discussed at a roundtable.

Fresh impulses will also come care of the presentation of the current CMC Print Mailing Study 2025: ‘Print-Mailings – the Rebel Twist in the Digital Era’ will show the role played by print in the modern marketing mix and how conversion rates, return on advertising spend, and shopping cart values are impacted – and why even the mailing envelope itself can prove a strategic stage.

Also presenting itself for the first time will be the start up Paper Earth, which flags up new perspectives for a circular future with paper produced from textile waste.

The congress programme for day 2 also revolves around central future topics related to sustainability, legal frameworks and the use of artificial intelligence in the media industry. Beatrice Klose as secretary general of Intergraf – the European umbrella organisation of the print industry – will provide researched insights into current and coming regulatory challenges, which are becoming increasingly important for the sector. Thomas Wagner, sustainability manager DACH at Canon Deutschland, will show how sustainability can be implemented in practice. His lecture shines a light on his company’s road to net zero – from re-manufacturing to refurbishment to co-operations along the value chain.

Design perspectives will come care of the ‘Iconic by Design’ session: Joana-Maria Bauchwitz (baries design) and Christian Prill (Brand Club) will illustrate how multisensory design becomes a strategic stage for brand identity and long term brand success using such strong brands as Lego and Gliss. 

For the complete congress programme and speakers’ list, please go to: https://printdigitalconvention.de/de/konferenzprogramm