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Paper bottle pioneer launches bespoke filling service to help global drinks brands decarbonise

Packaging Solutions Green Solutions


Italian wine producer Cantina Goccia is opening a dedicated filling service to help other wine producers switch from glass to paper.

With extensive experience of using and filling this innovative packaging format, Cantina Goccia has commissioned the world’s first purpose built filling machine designed exclusively for paper bottles.


The facility will be based at its winery in Umbria, Italy and will initially fill 1000 bottles per hour with the opportunity to double capacity in the future.

Paper Frugal Bottles, made by British sustainable packaging company Frugalpac, use six times less carbon to produce and dispose of than glass bottles and are five times lighter.

Since launching its wine in the paper Frugal Bottle in June 2020, Cantina Goccia has filled 114,000 paper Frugal Bottles – 64,000 bottles with its own wines and 50,000 for third parties using the paper bottle, including When in Rome.

As the Frugal Bottle has a carbon footprint 84% lower than a glass bottle, Cantina Goccia’s filled bottles have saved 53.3 metric tonnes of carbon. That is as much carbon saved as a petrol car driving 132,000 miles.

Cantina Goccia co-owner, Ceri Parke, said: ‘Whilst we were proud to be the first wine to be sold in a Frugal Bottle, we want to play our part in helping other brands to make the switch to a more environmentally friendly bottle.

‘That is why we made the decision move from our current semi-automated filling service to a much faster bespoke filling solution, designed specifically for paper Frugal Bottles.

‘Our experience of working with the Frugal Bottle since 2020 made us extremely well equipped to test and transition to this new machine, which we helped to design, based on our extensive experience of working with the bottle and its filling requirements.

‘We believe the Frugal Bottle has the potential to massively decarbonise the drinks industry and we are proud to be launching a dedicated new filling service to help other brands reduce their carbon footprint too.’

Malcolm Waugh, CEO of Frugalpac which produces the Frugal Bottle in Ipswich, added: ‘Cantina Goccia was the first drinks company to use our Frugal Bottle and this is a massive vote of confidence in our paper bottle revolution.

‘Its dedicated filling service designed specifically to fill our paper bottles will help more and more wine and spirit brands make the move to low carbon packaging and we thank them for their continuing commitment to make bottles more sustainable.’

More than 30 drinks brands around the world are currently using the Frugal Bottle and selling it in 18 countries.

Frugalpac already has enquiries to produce 190 million bottles. To meet iits own customer and increasing third party demand, Cantina Goccia has committed to moving 80% of its wine production into the paper bottle and released two new wines in the Frugal Bottle in 2022 – a white wine Celi and a rosé called Rosa.


Cantina Goccia strives to reduce its environmental footprint by implementing a wide range of innovative measures – from organic farming practices, and significantly reduced tilling of the land, to applying energy saving initiatives such as the installation of solar PV panels and heat pumps to produce its award winning Umbrian wines as sustainably as possible.


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