Colour Solutions
Pantone has introduced a new shade, Pantone 17-3938 Very Peri, a periwinkle blue hue with a violet red undertone as the Colour of the Year selection for 2022. Blending the constancy of blue with the energy and excitement of red, this warmest of all the blue hues introduces an empowering mix of newness.
We are living in transformative times. Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space Pantone 17-3938 illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.
‘The Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer,’ said Laurie Pressman, vice president of the Pantone Colour Institute. ‘Creating a new colour for the first time in the history of our Colour of the Year educational colour programme reflects the global innovation and transformation taking place. As society continues to recognise colour as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.’
Very Peri is paired with versatile hues in a series of four palettes, available to designers as inspiration to incorporate into designs via the Pantone Connect digital colour platform. Connect is available as a mobile app and on the web, and as an extension app for Adobe Creative Cloud to make capturing, curating, and designing with Pantone colour easy and accessible. A featured Colour of the Year page has all relevant colour information for using Very Peri across various physical and digital design media. Visit pantone.com/uk/en/connect.
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