New Heidelberg B3 inkjet printing system Jetfire 50 starts demo operation in the Print Media Centre

Print Solutions

Heidelberg is turning its entry into industrial digital commercial printing, announced at drupa 2024 together with its cooperation partner Canon, into reality. The new Jetfire 50 B3 inkjet printing system, which was showcased at the trade fair, is now going into demo operation at the Print Media Centre (PMC) at the Wiesloch-Walldorf site and is available for demonstrations to interested parties. Appointments can be made via the respective contact persons in the Heidelberg sales offices.

In addition to a wide range of prepared print jobs, such as various brochures, flyers, cards or posters, customers can also test their own print jobs on the machine. The Jetfire 50 is able to cover a wide range of up to B3 format products in the commercial sector. 

The hybrid interaction of all Heidelberg offset and digital printing systems controlled via the Prinect workflow will also be on show. By integrating offset and digital presses into a workflow with Prinect, users can significantly increase their flexibility, efficiency and cost effectiveness in print production and also benefit from standardised access to the Heidelberg ecosystem.

‘We are keeping our word and really stepping on the gas with the expansion of our digital offering for commercial print shops,’ said Dr David Schmedding, chief technology and sales officer. ‘Customers can now put the new B3 Jetfire 50 inkjet printing system through its paces at the Print Media Centre in Wiesloch-Walldorf. The focus is on the advantages and possibilities of hybrid production in conjunction with our solutions for sheetfed offset printing.’

The Jetfire 50 is the new digital production solution for print companies looking for alternative production methods. In B3 sheet format, the system combines all the flexibility benefits of digital printing, including the stability of inkjet for commercial printing. Together with its industrial performance, the machine offers high flexibility and reliability. Heidelberg offers the machine with its own service and consumables. The first machines are scheduled to be installed at customer sites from the first quarter of 2025.