Paper Solutions Print Solutions
The Koehler Paper site in Greiz is redefining its brand positioning for its new premium products that have been sold under the Euler brand to date so that this positioning will bring the products’ quality, exclusivity, and all natural properties to the foreground. They will now be promoted under the Greenium brand name. This focus on what makes them special should make them even more appealing to the relevant brand owners, agencies, and processors.
The Euler brand has a long history of tradition behind it, and has accordingly left a lasting mark on the Koehler Group. Even today, the site in Greiz continues to make office board, technical paper products, and paper products under this brand name.
The company’s premium recycled paper products are now being repositioned.
Greenium creative board, creative print, Colorline IQ, and Koehler Eco paper products made of 100% secondary fibre material are intended as a sustainable and premium alternative in the areas of top quality packaging and printed products.
‘When a brand has been around for a long time, you can build on its values. That is why the way the Greenium brand is evolving tells the same brand story of tradition, sustainability, innovation, and quality that has always characterised us,’ explained Udo Hollbach, managing director of the Koehler Paper Greiz site. ‘With Greenium, we are combining recycling with premium quality and directly appealing to brand owners of luxury brands.’
Eight new colours now round out the Koehler Eco portfolio. This premium recycled paper, which is made from 100% secondary fibre material, is lightfast, resistant to abrasion and bleeding, and carbon free.
In addition to the existing white, nautical blue, deep grey, and black – jade, clay, dust, winter sky, rose quartz, mud, sage, and sulfur have been added. These light colours complement the classic ones and can provide a broad variety of applications with a certain vibrancy and lightness.
Koehler Eco paper products are available in a wide variety of grammages and with a number of embossing options that can be applied upon request.
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