New fibre based e-commerce packaging solution with playful secondary use for Funzy

Packaging Solutions

DS Smith has developed an innovative secondary use packaging solution for Funzy, a manufacturer of high quality modular play sofas for children. 

The packaging solution for Funzy, is intended for online retail, and playfully designed with multiple secondary uses for the end user. The DS Smith corrugated cardboard provides a robust protection for the customer’s products during transportation and storage, and it can also be converted into a shelf and toys for children. 

The bottom flap of the packaging is comprised of die cuts for children to assemble into plug in figures including rockets and rocking horses, and the craft friendly material can then be personalised with paint and stickers. 

In addition, the compact corrugated cardboard packaging can be transformed into a shelf for a child’s bedroom or play area. Overall, the packaging design is intended to create a learning process and the unboxing experience itself can be one of excitement and inspiration for both children and adults as they are exposed to diverse possibilities of a simple concept in upcycling.

Christian Emeka, supply chain manager, Funzy: ‘We are impressed by the initiative, the high quality advice, and creative solutions that the team at DS Smith has given us. We finally have beautiful fibre based and recyclable packaging, and this embodies our core brand values. Our customers will also be thrilled, and after successful test shipping, the DS Smith packaging is ready for series production.’

Julian Rasp, account manager, packaging division, Germany and Switzerland, DS Smith: ‘We are pleased to be working in partnership with Funzy and to be helping the company in its contribution to the circular economy. We have designed a bespoke sustainable packaging solution for the high quality, durable products, and the secondary use of the fibre based material has the potential to strengthen children’s awareness of reuse and upcycling. The sturdy double wall packaging ensures safe product transportation as well as accommodating large and small gaming adventures.’