MSM Promotions enhances production with latest investment

Print Solutions Wide Format Solutions

Northern Ireland based MSM Print & Promotions has expanded its capabilities by adding a swissQprint Impala 4 to complement its existing Nyala 4 flatbed printer, responding to the increasing demand for promotional products.

Established in 1997, MSM Print & Promotions (MSM) is renowned for its high quality printing and promotional solutions, particularly as a trade supplier of promotional and retail car air fresheners. The acquisition of a Nyala in 2022 replaced two older flatbed UV printers. This immediately boosted productivity with significant savings in running costs.

MSM invested in a new Impala in May this year to further increase production capacity. The Impala's performance and quality make it an ideal addition, enabling the company to expand its product range while maintaining robust workflow capacity for its core promotional business.

Both machines were commissioned with CMYK, white, and varnish, ensuring the high level of detail and quality MSM’s customers expect. Tom Smyth, managing partner, remarked: ‘We are delighted to have the new Impala operating next to our Nyala.’

He continued, ‘With their ease of use, environmental advantages, quality output, speed and reliability we are proud owners of this advanced technology, they are a pleasure to use.’