Metsä Board’s co-creation workshop results in an innovative insect hotel

Packaging Solutions

Finnish Golf Coat Oy is launching a new golf ball packaging that, when empty, takes on a second life as an insect hotel. The innovative packaging is a result of a co-creation workshop organised by Metsä Board. The workshops are part of the company’s 360 Services that cover the whole packaging value chain by utilising the Excellence Centre in Äänekoski, Finland. The design of the golf ball packaging was a collaboration involving a packaging design agency, the packaging manufacturer, and Metsä Board's own packaging design team and technical service.

‘The packaging is an excellent example of how teamwork can create something totally new. In 2021, we organised 36 virtual workshops with our customers and partners. The process concentrated on improving the current package whilst creating something completely new, like this insect hotel,’ said Gunilla Nykopp, customer experience manager from Metsä Board’s packaging design team.

When empty the packaging can be turned into an insect hotel providing shelter for bugs and larvae thanks to separate parts made of paperboard included in the cover. The packaging was manufactured by PackageMedia Oy, part of Pyroll Packaging using MetsäBoard Pro FBB Bright folding boxboard.