Packaging Solutions
Color-Logic has expanded its footprint in the conventional and digital metal decorating market. It is transforming the way brands approach metal decoration, offering unprecedented colour options, decorative effects, and custom embellishments, all with a design system that eliminates trial and error verification.
Mark Geeves, director of sales and marketing, said: ‘We are seeing ever increasing demand for premium, high impact packaging and product decoration, not just for beverage cans, but for a broad spectrum of products ranging from toothpaste and medicinal tubes to popcorn gift tins and aerosol cans. The Color-Logic Metallic Color System is designed to meet the unique challenges of metal substrates, delivering 924 metallic colours and unlimited predictable embellishments.’
Mark continued, ‘Because Color-Logic is fully integrated with Adobe Creative Cloud, designers quickly learn how to take full advantage of metal substrates and eliminate traditional problems with white ink masks, using conventional or digital printing processes. Graphic designers easily create striking, vibrant effects that enhance branding and appeal – on aluminium, steel, or other metal substrates – with colours that elevate visual impact. With Color-Logic, designers can predictably create embellishments at a fraction of the time required when using current manual design methods. The result is an enhanced, premium look that attracts consumer attention and communicates product quality.
‘As brands increasingly seek to differentiate their products in a crowded marketplace, Color-Logic solutions enable companies to create metal decorations that stand out on the shelf, communicate brand prestige, and enhance customer engagement. Whether for volume consumer products like beer and wine, high-ticket consumer goods, limited edition packaging, or luxury products, the Color-Logic Metallic Color System and Embellishment Software let manufacturers deliver premium, attention-grabbing designs that deliver a lasting impression.’
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