Label Apeel appoints Michael Cronan as sales manager for Scotland

Label Solutions Packaging Solutions

Leicestershire based label printer Label Apeel has announced the appointment of Michael Cronan as sales manager for Scotland.

Looking to expand the business north of the border, Label Apeel has been working with many of the leading independent beverage brands from across Scotland since 2017 including Kilchoman Distillery, Wolfburn Distillery, GlenWyvis and Glenturret.

Michael Cronan previously worked for Label Apeel in 2018 before leaving during the Covid pandemic. He re-joined the team in September and is based in Stirling.

Stuart Kellock, owner of Label Apeel, said: ‘It is great to welcome Michael back. He brings with him fresh ideas and enthusiasm that will help us build on the existing success of Label Apeel Scotland. As well as being a genuine salesperson, he is warm, approachable and knows the secret ingredients to what makes an eye catching label.’

Michael said, ‘I have missed being part of a team which is passionate about what it does. With Label Apeel Scotland we will offer better communications, delivery, and customer service than our competitors. Most of the label industry is reactive. They will take a client’s artwork and print it without a second thought. Whereas, Label Apeel is a true proactive partner. We will prompt a conversation about the designs, and look at alternative, more sustainable ways of producing labels.’

He continued, ‘The whole Label Apeel team is on hand to offer ideas on how to make things better. It might be something as simple as changing the positioning of the foiling on the label that could make a big difference. The market in Scotland is fairly buoyant, especially across the drinks market. No matter what happens with the economy, I think in Scotland people will always enjoy alcoholic beverages, so there will always be a demand for great labels.’