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Kodak launches new Green Leaf programme for Sonora Process Free Plates

Print Solutions


As part of its commitment to its customers and the environment, Kodak offers the printing industry numerous solutions to help them improve their sustainability. A key offering that enables printers to reduce their environmental impact is the Sonora Process Free Plates which eliminate processing equipment, chemistry and the consumption of water and energy from platemaking. As the leader in process free technology, Kodak has launched a new Green Leaf programme to help Sonora users educate their existing and potential customers about the sustainability benefits enabled by the plates.

 

More than ten years after Kodak first introduced the Sonora Green Leaf Award, the refreshed programme provides a host of new tools and marketing items. These materials, which include a new Green Leaf marketing handbook, updated collateral, animations and a Green Leaf certificate, are exclusively available to Sonora plate customers. After registering on a dedicated web portal, they have access to these materials.

 


‘Our new Green Leaf programme supports Sonora plate users in clearly demonstrating to print buyers and the market as a whole that their commitment to the environment and sustainability begins with Kodak Sonora Process Free Plates,’ commented Laura Cole, vice president product management. ‘By using the Green Leaf programme to communicate that they are doing their part to help the environment, printers using Sonora plates also improve their chances of gaining more business.’

 

The Green Leaf programme is now available in the USA and Canada. In the Asia-Pacific region, it will be rolled out from the last week of August and in EAMER from the last week of September 2024.

 


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