Wide Format Solutions
Dublin based print and signage production company Just Print has praised the impact of its new HP Latex 800W, saying that the printer has enabled it to expand its service offering and allowed the business to move ahead of competitors in a busy market.
Founded in 2007 and operating out of a specialist facility in Ballymount, Just Print offers both digital and lithographic print services, as well as full in-house signage production, working with a wide range of customers from a host of markets and industries.
This far reaching service offering means that the company is required to run full colour print machinery at its facility – a business ethos that led to the purchase of its new Latex 800W, which was installed in April and has since become an integral part of the company’s production line up.
Just Print’s operations manager Ian Byrne said, ‘The primary aim of the new investment was to extend our service offering. The new white ink capability on the Latex 800W allows us to stand out in an ever growing and competitive print market.
‘Since its installation, the 800W printer has enabled us to increase our output considerably; we use it to print everything from small run vinyl to full signage fit outs, as well as any clear vinyl backed with white which can now be done in a single pass.’
With the expanded capabilities delivered by the printer, Ian and the team are now looking at how the company can expand into new markets, with the retail sector being one possible target segment.
‘We are hoping to extend our services into the retail sector,’ Ian said. ‘Being able to print white saves time and money on reverse out window vinyl. We are also making gains by bringing back a lot of work in-house which – prior to the purchase – had to be outsourced.
‘Our entire production team loves both the simplicity and ease of use of the Latex 800W. With the majority of parts being interchangeable by the operator, it saves us on downtime.’
