Wide Format Solutions
Leyland based digitally printed wallcoverings specialist John Mark Ltd has praised the impact its ‘exciting’ HP Latex 800W printer, saying it is planning to invest in more technology from HP to support its growth plans.
Due to a significant rise in demand for its expert services, John Mark opted to invest in new equipment to bolster its production set up.
The company selected the HP Latex 800W printer and while the Covid-19 pandemic led to a short delay in the machine being delivered, it was installed by approved HP reseller Papergraphics. Matt Fletcher, commercial manager at John Mark Ltd, said that the company has been ‘over the moon’ with the high quality of output it has achieved during testing, to the point where the business is already looking ahead to its next investment. ‘We have trialled printing onto silk, linen, grass cloth, cork, vinyl, foils, metallic leaf and non woven materials so far, and it has been great to create exciting new finishes,’ Matt said. ‘We are constantly innovating, using unusual print bases to push the limits of this new process and create beautiful home décor products. ‘We are over the moon with the new possibilities that this new printer offers us and our designers. In fact, so much so that we are ready to buy the full scale 3.2 metre version once it is available.’
Matt was also quick to praise the innovative white ink option, saying that while the company is yet to run major production with white ink, this feature has opened up all sorts of exciting and profitable opportunities. ‘We have used the white layer to block out areas of the background and then print on top to create unique finishes not seen in wallpaper printing until now,’ Matt explained. ‘The feedback we have had on this white layer process from our customers is that it is a gamechanger – and one that will enable them to stand out in a crowd. We are sure this new white layer print process is here to stay and will transform the way we design and print wallpaper. We can be even more creative with future collections.’
The new HP Latex 800W is running alongside John Mark Ltd's existing arsenal of printers, which includes no fewer than six HP Latex 1500 machines dedicated to its main production processes, as well as two HP Latex 570 printers which are primarily used for sampling and bespoke one off pieces.
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