John Good builds new markets with latest investment

Print Solutions

Specialist arts and commercial printer John Good has revealed its investment in an HP Latex R2000 printer 12 months ago has allowed it to expand into new markets and grow its customer base.

Based in Rugby, Warwickshire, John Good is a leading publisher of high end programmes and promotional materials for the theatre and arts sector. Each year, the company creates more than 12 million programmes and magazines for clients across the industry.

Alongside this, it offers large format printing services, and last year made the decision to expand this part of the business to capitalise on rising demand among customers. This led to the company investing in the HP Latex R2000, purchasing the device from approved partner Papergraphics, alongside a new HP Indigo printer as part of a wider initiative to strengthen its printing capabilities.

The hybrid machine – which can print on a wide variety of both rigid and flexible substrates – has a 2.5 metre maximum printing width, with the ability to print in seven colours: black, cyan, light cyan, light magenta, magenta, white, and yellow.

Commercial manager Steve Bubb said, ‘We wanted to offer a wider selection of large format output to complement our existing product range by adding Foamex, Correx and rigid substrates to our offering.’

‘The machine has had a huge impact on our operations. We did not anticipate the vast range of products the printer would enable us to produce, and it has won us work from clients in markets we had not previously explored.’

Steve also highlights the sustainable qualities of the latex machine, saying this played a major part in the decision to invest.