Software Solutions Packaging Solutions
Hybrid Software has entered into a partnership with Digimarc Corporation. This partnership will leverage Digimarc’s expertise in digital watermarking techniques to deliver a seamless solution in the automation of brand protection and traceability.
‘Our partnership with Digimarc will allow Hybrid Software to enhance our technology to address our customers’ increasing needs in sustainable packaging and brand integrity solutions,’ said Patrick Coussement, managing director Hybrid Software. ‘We look forward to a long relationship with Digimarc and a shared commitment in providing scalable technology for our customers and partners.’
The two companies have a longstanding history of providing technology to the packaging print market. Digimarc Verify has been available to select customers since 2020, in Hybrid Software’s Cloudflow to allow for error free inspection of Digimarc digital watermarks within automated workflow processes. These digital watermarks offer covert and overt protection for physical products, packaging and digital assets, adding a crucial layer that supports brand protection. The watermarks are fully compliant with industry standards, yet imperceptible to the human eye. Since the imperceptible watermark is embedded throughout the artwork’s entire surface area, scanning is expedited.
Users of Digimarc Verify benefit from an extra level of security due to the integrated robust workflow automation. The margin for error from the creation until the approval cycle is drastically reduced, and expensive printing mistakes will be avoided. Building on the integration already available in Cloudflow, Hybrid Software also plans to add Digimarc support to its Packz PDF editing software enabling application and detection of digital watermarks during the pre-press phase.
The current integrated version of Digimarc Verify with Cloudflow is available now, offering robust reporting and verification tools. The next version, scheduled for early 2022, will include advanced decoding and extended grading of Digimarc digital watermarks.
‘We are excited to join in this partnership with Hybrid Software,’ said Ken Sickles, Digimarc chief product officer. ‘Our organisations will continue to work closely to identify further opportunities for integration and a seamless customer experience across both platforms.’
The release of the native PDF Editor, Packz 8, is scheduled for release mid 2022.
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