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HP Latex supports Atlantic Challenge

Print Solutions


HP is sponsoring Nick Hollis, linking him up with PressOn and its Latex printers, to create graphics for an intense endurance challenge that will see him row solo across the Atlantic Ocean to raise awareness of climate change.


Nick worked at HP as both sales and business manager between 2003 and 2012 before leaving the company to follow his passion for exploration and adventure. In 2013, Nick established Fitways Adventures, a specialist company that runs expeditions, adventures and team building events. By doing so, Nick has been able to fulfil his dreams of exploration, while at the same time campaigning to tackle climate change.



As part of this journey, Nick has embarked on the 721 Challenge, a gruelling test of endurance that features a series of extreme trials. Participants must scale the seven largest peaks in the world, ski to both the North and South Poles, and row more than 3000 miles across the Atlantic Ocean to complete the full challenge.


Nick began the challenge several years ago and now has just two stages left – reaching the North Pole and completing the Atlantic Challenge. The latter of these is next on his list, with Nick set to begin the crossing from the Canary Islands to Antigua this Christmas.


PressOn used Latex R2000 and HP Latex 3600 printers to produce specialist decals to cover the boat Nick will row in with the logos and names of the various supporters. The graphics were printed onto Hexis THE190EUO vinyl and laminated with Hexis PCI90G2. Importantly, PressOn will recover these materials for recycling after the challenge is complete to save them from landfill.


With the graphics having now been applied to the boat, aptly named Kraken, ready for the challenge, Nick is already testing out the boat as part of his training programme.


‘I will start the Atlantic crossing around 10 December, and I expect the row to take between 55 and 80 days. I am rowing solo and plan to row for around 15 hours per day,’ Nick said. ‘I will be consuming around 6500 calories each day of the crossing, but I still expect to lose about 15 kg.


‘I am attempting the 721 Challenge to support the international conservation charity World Land Trust, of which Sir David Attenborough is a patron. I am also proud to be an ambassador for the organisation.


‘I am absolutely delighted with the final outcome of the printed decals and cannot wait to take on the Atlantic Challenge!’


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