High quality presentation boxes show their wild side

Packaging Solutions

In-depth materials knowledge, technical and manufacturing expertise, and a global footprint were key factors in the selection of luxury packaging specialist Pusterla 1880 to produce the presentation boxes for Wildmoor, a new range of luxury blended Scotch whiskies from William Grant & Sons (WG&S).

Over the past six decades, WG&S has built an unrivalled stock of high aged scotch whiskies, some of which has been blended to reflect the epic, rugged beauty of Scotland’s wilder places, with a range of 23, 30 and 40 year old whiskies. The Wildmoor brand represents both the incredible liquid craft of these whiskies and the wilderness inspiration that sits behind them, creating excitement and appeal in an emergent world of exploration and escapism among luxury consumers.

The visual identity for Wildmoor is bold and contemporary, featuring a ‘chiselled from stone’ aesthetic that gives it an enduring, timeless quality. This is echoed by the packaging, with a bottle that has been designed to feel as if it has been cut from the very landscapes it expresses, and presentation boxes with a stylistic minimalist appearance that depict these same breathtaking scenes.

Careful paper selection was required to ensure perfect definition for the imagery on the boxes and maximise the effect of the copper foil decoration for the Wildmoor logo. Pusterla therefore recommended GF Smith Max for the boxes for the two younger blends, due to its print receptive coating. This provides a high clarity image and, although a coated paper, offers an uncoated feel which is in keeping with the naturalness of the images.

The presentation boxes also complement the oblong design of the bottle. Boxes for the younger age whiskies incorporate top opening while the Black Mountain 40 year old variety’s box features a front opening design. In addition, this box is produced in a contrasting all black design, with its featured landscape achieved by using hints of white ink as a base under CMYK. The box incorporates a leather pull tab with a debossed Wildmoor logo.

Pusterla’s technical experience was critical to ensure excellent print definition and colour, and to deliver the intricate foiling effect. The use of special coatings avoids any marks during production – particularly important for the lighter coloured boxes.

The robust construction of the boxes, together with internal fitments to hold the bottles in place, provide full protection throughout the supply chain. The boxes for the younger whiskies do not include any plastics or magnets, making them fully recyclable.

To fully meet the requirements of the customer, Pusterla has utilised the expertise of its global factory network, with the 23 and 30 year-old boxes produced in the UK, while the box for the 40 year-old Black Mountain is manufactured in Asia.

‘Wildmoor embodies a contemporary view of Scotland’s wildest places and the awe inspiring diverse landscapes that make it and Scotch whisky so special,’ said Sean Wiemann, global luxury innovation manager, WG&S.

‘Our presentation boxes needed to reflect this while also underlining the uniqueness and premium quality of the whiskies. The boxes fully meet this requirement and Pusterla 1880 has ensured that the creative concept has come fully to life.’