Hamillroad Software and Hybrid Software from strategic partnership

Packaging Solutions

Hamillroad Software has announced a strategic partnership with Hybrid Software to integrate Bellissima DMS, the flexographic screening technology, with Cloudflow enterprise production workflow.

The partnership follows a spike in global demand to make Bellissima available through Cloudflow and brings together two highly respected technologies, offering trade shops, packaging converters and brand owners the opportunity to adopt a leading solution.

The integration is expected to be available later this year.

Pierre Hammond, Hamillroad’s commercial director, commented: ‘The strategic partnership with Hybrid Software completes our full release of Bellissima’s next generation eco system and will give Cloudflow users full access to all of Bellissima’s advanced next generation product features, offering them the most innovative screening solutions in the industry today.

Bellissima’s technology delivers the highest solid ink densities on traditional LAMs flexo plates, as well as exceptionally smooth fades to zero. Other new product features include support for the Kongsberg cutting table and new screens developed and optimised for water based inks.

Jane Petrucci, head of marketing at Hamillroad, said: ‘The full release of Bellissima’s next generation eco system is an important milestone. New key integrations with hardware and software used in the flexo industry has opened additional opportunities for Bellissima across the world. We are excited about the future and keen to speak with packaging converters and brand owners wanting to elevate the impact of their packaging.’