Frugalpac invited to No10

Packaging Solutions

Ipswich sustainable packaging firm Frugalpac was invited to a business reception at 10 Downing Street to meet the new prime minister, chancellor and business secretary.

CEO Malcolm Waugh joined other specially invited chief executives to the event in the garden of No10.

Earlier this month the company was invited to meet His Majesty the King at Windsor Castle to mark its King’s Award for Enterprise for innovation for its Frugal Bottle and it produced a special commemorative paper bottle for the South African Government for a Thanksgiving Service at Westminster Abbey to mark 30 years of democracy and freedom in South Africa.

Malcolm had previously met Keir Starmer and the now chancellor Rachel Reeves, when they were in opposition, thanks to introductions made by Ipswich MP Jack Abbott.

The event comes as Sainsbury’s starts stocking a new Frugal Bottle Pinot Grigio with When in Rome, following Aldi successfully releasing its own label Cambalala wines in Frugalpac’s paper bottle earlier this year.

The Frugal Bottle is made from 94% recycled paperboard with a food grade pouch to hold the liquid, is five times lighter than a glass bottle and crucially uses six times less carbon and energy to produce and dispose. This means it has a carbon footprint 84% lower than glass bottles. It also offers 360° branding for exceptional shelf standout.

More than 35 different drinks producers from around the world have launched 128 different SKUs of wines, spirits and olive oils in the Frugal Bottle. They are available in 25 countries including Australia, Japan, North America, Canada, the UK, across Europe, Scandinavia, and South Africa.