Wide Format Solutions
First Colour targets growth with first UK installation of Canon Arizona 135 GT
Central London based First Colour has installed the first Canon Arizona UV 135 GT flatbed printer in the UK to facilitate its ambitious wide format print growth strategy.
Located on Newman Street, just off London’s iconic Oxford Street, First Colour has traditionally been a specialist in super fast turnaround small format print. It modified this strategy four years ago after identifying opportunities in the wide format print market.
Cliff Finn, owner and managing director of First Colour, explained: ‘We were aware of the stagnation in recent years within the small format market as pressures from the internet took a predictable toll. We identified wide format print as having positive growth – and in Central London, 24 hour operators like us providing a fast turnaround wide format service just didn’t exist.
‘Naturally, we wanted to be active within a growth market and wide format is just that. We love wide format print as a creative process and the fact that it must be based on a real human customer relationship that involves trust and working together. This isn’t something that is ever going to be on the internet.’
This change in approach proved to be a shrewd move for the company. Its wide format business is now well established in the sector, supplying leading retail heavyweights throughout Central London.
During the pandemic, plans to invest further were put on hold, but as business returned to near normal, investment plans were dusted off. Following long and detailed consultations with Adapt’s specialist staff, First Colour became the first company in the UK to purchase the Canon Arizona 135 GT UV flatbed printer.
With print speeds up to 34.2 m2 per hour and VariaDot imaging technology for producing sensational prints, the Canon Arizona 135 GT offers quality, reliability and a realistic pricing structure.
The Canon Arizona 135 GT was installed along with a Summa flatbed cutting system, and while staff training is continuing, Cliff Finn says they already have plenty of work scheduled in for the new machine.
Whilst maintaining existing service levels for First Colour’s established clients, Cliff is also keen to explore how the highly flexible Canon Arizona 135 GT can assist the company’s expansion into other areas of the wide format market.
He said, ‘We have our bread and butter work to properly establish first, but there are lots of other markets we can look at with the new Canon that we couldn’t previously access. For example, we plan on recruiting additional sales personnel later this year to help us move into hard signage and develop that side of the business.
‘Before the pandemic, we operated an entry level hybrid board printer which got us into the marketplace, but it was always the plan to acquire a high quality flatbed printer. If I am honest, we always hankered after a Canon machine.
‘Canon is the ultimate printer’s choice and the best in the market, but we didn’t think our budget would stretch that far. However, after an initial discussion with Adapt, we were surprised to find that the new 135GT was on a par price wise with competing solutions.’
Cliff also highlighted the key benefits that both First Colour and its clients will enjoy because of the new investment, singling out the low cost inks, which are also environmentally friendly and offer a significantly greener option than other products. ‘Customers recognise the quality of the Arizona – we have proved that in the first few jobs,’ Cliff said. ‘As well as the actual printer, you also buy into the extensive Canon knowledge, service expertise and excellent staff. ‘This is also true of Adapt; it has been brilliant throughout the whole purchasing, installation and training and support process. We have not only bought into the best flatbed printer money can buy, but also have acquired a valuable trading partnership in the process.’
