Packaging Solutions
FiberWise, a division of Hartmann, is set to make a significant impact at this year’s Packaging Innovations & Empack show in Birmingham on 12 and 13 February 2025. With a commitment to sustainable packaging, the company is showcasing its fibre based tray solutions designed to meet the growing demand for sustainable alternatives in the fresh meat and convenience foods sectors.
FiberWise offers a sustainable alternative to conventional rigid plastic trays, addressing the urgent environmental concerns that many industries face today. Made from 100% renewable resources, these trays reduce plastic use by 70% compared to traditional PET or PP plastic trays. This dramatic reduction in plastic usage provides a tangible solution to reducing waste and contributes to a more circular economy, all while maintaining the functionality and efficiency of current tray sealing packaging systems.
As consumer demand for sustainable products continues to rise, it offers a packaging solution that aligns with these values. Consumers are increasingly gravitating toward fibre based packaging, driven by its eco friendly nature and recyclability. The new tray solution integrates seamlessly into standard re-pulping processes, ensuring it is both convenient and responsible. Additionally, the separability of the tray components allows for easy recycling of both the fibre and plastic parts, helping to repurpose materials in a way that minimises waste and supports the circular economy.
One of the key advantages of FiberWise is its proven compatibility with existing production lines. The robust design of the tray allows for seamless integration into standard tray sealing machines. With minimal or no additional investment required, producers can adopt the new solution with ease. The trays are designed to run at high speeds on existing tray sealer lines, sealing against a variety of standard top film options, ensuring a plug and play experience that is both efficient and cost effective.
With over 100 years of experience in rough moulded fibre technology, Hartmann is a pioneer in sustainable packaging solutions. According to Kati Ørskov, business unit director, said: ‘FiberWise presents a viable, eco friendly alternative with the potential to transform the packaging market over the long term. Our goal is to lead the way in innovation by offering solutions that reduce environmental impact while maintaining high quality standards.’
The new solutions will be on display at Packaging Innovations & Empack at stand A23, February 12 to 13, 2025, at the NEC in Birmingham.
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