Packaging Solutions
Falconer Print & Packaging has worked with Navy Professional to design and produce a complete range of packaging for its beauty tools, candles, diffusers and skincare range. The packaging, which includes secondary cartons and countertop display units, features the same material and finish throughout – brilliant white cartonboard, with branding and lettering in gold foil to provide maximum shelf presence.
Founded in Yorkshire with the aim of creating a new British standard in tools for the beauty industry, Navy Professional initially developed an extensive collection of nail, lash and brow tools. The brand has since expanded to offer beauty professionals a convenient hygiene system and a range of salon accessories, including retail and care products. Navy Professional’s association with fellow Yorkshire business, Falconer, began in 2020 as the company’s founder sought a packaging partner. Since then, Falconer has proactively supported Navy Professional with packaging concepts and ideas for new products as its product portfolio has expanded.
‘We have worked with Falconer for over three years now, and it supplies us with all our packaging,’ said Navy’s owner and director, Rebecca Crawforth. ‘We love the finish of the product packaging, which always blows us away; we also appreciate how they always work hard to find the best material that keeps the packaging premium but also eco friendly. Their customer service, attention to detail and account management are second to none.’
Falconer’s Colin Pow added, ‘We really enjoy working with Rebecca and the team at Navy. Since working with the company, I wouldd like to think that we have taken the packaging to a new level. Our cartons are visually impactful and simplistic, yet some counter display units are more complex and unique. We work hard to make them easy to assemble and have an appealing shelf presence. We look forward to our continuing relationship.’
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