Packaging Solutions
Falconer has produced limited edition carton packaging to mark the tenth anniversary of Trooper, the highly successful and award winning beer produced in collaboration between British music icon, Iron Maiden, and Stockport based Robinsons Brewery. The beer, which also celebrates the achievement of over 35 million Trooper pints sold worldwide, is a new 10% ABV Trooper X Imperial Stout created by Iron Maiden frontman Bruce Dickinson and the Robinsons’ team. The carton artwork was conceived by Iron Maiden’s long standing designer, Stuart Crouch of Stuart Crouch Creative.
To accommodate the 600 ml highly decorated bottle, the carton needed to be robust and strong. For the material, CrownBoard Prestige with a metalised face was used, combining strength and printability in an innovative way. Opaque white subdued all the non foil areas and two tones of grey were added – a dark grey for the background onto which iconic Trooper skulls were inset in a lighter grey. The copper foil effect was matched to the labels and all non metallic areas had a matt varnish applied, with the silver and copper foil areas being accentuated with a gloss varnish. To finish the design, a multi level emboss was used to lift the swords and the Trooper logo. To maintain the premium feel of the carton, the finished design has no visible raw edges throughout.
‘Falconer came highly recommended by some of our supply partners and the quality of their products that were already in the market were of the high standard that we were looking for on this project,’ said Dean Etchells, Robinsons’ Trooper brand manager. ‘The cartons fully exceed our expectations, with the quality, premium feel and attention to detail really making the carton stand out. Plus, the service levels from the Falconer team were exceptional throughout.’
Falconer’s Colin Pow added, ‘We really felt we could add value to the carton as the client was open to ideas. It was also very exciting to produce work for an amazing band and brewery. The initial meetings were very creative with all parties striving for perfection. Overall, it was an exciting project as we were allowed to influence the finished packaging to give the carton maximum shelf appeal.’
West Yorkshire based Falconer Print & Packaging manufactures decorative printed folding cartons for the pharmaceutical, cosmetic, drinks and spirits, giftware, healthcare, veterinary, petcare and luxury confectionery sectors. Incorporating high quality added value finishes, combined with leading edge equipment, the company has a reputation for delivering innovative packaging solutions combined with high quality service.
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