Packaging Solutions
West Yorkshire based carton manufacturer, Falconer Print & Packaging, has recently produced a premium, high end carton for Compass Box, a London based producer, bottler and marketer of a range of blended Scotch whiskies. The design, produced by packaging design and branding company, Stranger and Stranger, marks the 20th birthday of The Peat Monster – a limited edition blended malt scotch whisky with its roots in the USA and part of the Compass Box range of core whiskies.
In creating the carton, Falconer chose Crown Prestige 610 micron cartonboard, principally for its strength and the uncoated reverse side which offered a superb printing surface, on which a cool grey colour was applied. Various subtle features were included in the carton’s manufacture, including the overlapping of the centre panel over the side panels to provide a modern touch. The illustration itself was printed in a four-colour process and framed with a background colour and outlined with a hot foil. To draw attention to the illustration and brand, a deboss around the edges was added. Additionally, an emboss of 'Compass Box' was included, making it the central focus of the carton. The sides of the carton had a hot foil and a debossed ‘The Peat Monster' name style, with a black drop shadow to add more depth to the product title.
On the reverse, a complex debossed keyline was included to create a tactile, premium feel. Furthermore, the lid of the carton featured a hot foil with extra pressure applied for a deboss effect. Moreover, all edges of the carton were tucked or folded over to eliminate any raw edges. The crash lock base also provided strength and simplicity for assembly.
Ultimately, the fully recyclable carton looks both vintage and modern, with delicate design features helping it to stand out in a very design driven market.
Commenting on the carton, Rachel Meckler, new product development manager at Compass, said: ‘The finished carton looks great, the material is of great quality and the design stands out. It looks very premium. We tend to work with Falconer for all our standard gift cartons as its quality, turnaround and flexibility are good. It is also able to meet the quality we are looking for in our intricate designs.
‘We have an excellent working relationship with Falconer and the team is very friendly. We often have tight deadlines and things that need to change when the process has already started; in that, it is very accommodating. We are still a fairly small business, so flexibility is important to us.’
Colin Pow, sales and marketing director at Falconer, added: ‘After a rewarding four year collaboration with Compass Box, we take great pride in unveiling an exceptionally remarkable final product. This project exemplifies Falconer's core values, where we provide our customers with a solution oriented, personalised approach, ensuring the utmost quality in both service and product, all while delivering genuine added value.’
Falconer will be exhibiting on stand E64 at London Packaging Week, held at ExCeL London on 21 and 22 September 2023.
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