Wide Format Solutions
Corby based point of sale specialist Emerald House Associates has revealed its purchase of an HP Latex R2000 printer from distributor Papergraphics has helped to enhance its environmental credentials and satisfy an increasing demand from customers for more planet friendly work.
Founded 25 years ago, Emerald House is a leading provider of point of sale displays to airports across the UK and Ireland. The company also carries out a wide range of shop fitting work, partnering with leading brands such as Chanel, Selfridges and Harrods.
Recent years have seen client demand for more environmentally friendly work sharply increase as more customers seek to shine a light on the sustainability of its own operations.
Emerald House responded with the purchase of its new Latex R2000, which, thanks to its use of water based inks, offers a sustainable option.
‘We have a number of customers that are wanting us to produce more environmentally friendly products, and this is driving us to moving away from PVC based materials,’ print production manager Kevin Tolton said. ‘The fact that the Latex R2000 runs with water based ink suits us far better environmentally as opposed to using solvent based inks.
‘Then there is the incredible quality of the final print; this, coupled with the sustainability features of the R2000 will help us to retain our current customers in the long term, as well as secure new, lasting clients that will remain with us for many years.’
Kevin added that such has been the impact of the new printer on the business that the company would look at investing more Latex technology in the future to support its overall growth strategy.
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