Denmaur officially expands into carton board with new appointments and another new product to market

Packaging Solutions

Denmaur has announced the launch of its Carton Board division as of July 1. The new division will be headed by Clive Townsend, who will oversee the budget, strategy, and product portfolio. Michael Townsend, has been appointed head of sales for both the Reel Fast and Carton Board divisions.

Clive and Michael have worked with Denmaur for several years as Townsend Board, contributing to the development of a number of board products. They bring a wealth of knowledge and experience that will ensure the new Carton Board division will complement Denmaur’s existing Paper and Paper Management sales divisions. It is also expected their appointment will leverage the strengths of the company’s Reel Fast proposition, enhancing Denmaur’s position in the board market.

In conjunction with the establishment of the new board division, the company has also introduced a new Reel Fast carton board product into the UK: Formakote Spectra. An FSC certified product, Formakote Spectra is a coated kraft back hard sized board manufactured by the Whakatane mill in New Zealand. It is known for its strength, its suitability for can and bottle packaging, as well as chiller and freezer end use applications. Sample packs are available on request.

Clive Townsend expressed his enthusiasm about this development, stating: ‘I am delighted that Whakatane has chosen us as the UK distributor. We recognised an opportunity for this grade in the UK, and as a Reel Fast product, it fits perfectly with our strategy.’

Denmaur has secured exclusivity for the mill’s products in the UK, allowing it to offer deckle free sizes delivered within five days from receipt of order. This rapid delivery capability is a significant advantage for customers requiring timely and tailored solutions.

Formakote Spectra has been added to the Reel Fast carton board product line up, joining Aura Fold Plus, which was launched in February. Michael Townsend confirmed numerous orders have already been processed and delivered within a short timeframe since the stock became available. Emphasising the service’s advantages, he remarked, ‘Building a Reel Fast portfolio revolutionises the carton board market by offering guaranteed products in any size with a minimum order quantity of 500 kgs, all in a fraction of the time typically required for mill orders.’

Michael continued, ‘With this exceptional level of service and high quality products such as Formakote Spectra, I am excited about the tremendous potential for expanding the Denmaur brand in to the carton board market.’

The launch of the Carton Board division and the introduction of Formakote Spectra reflect the company’s commitment to innovation and sustainability based solutions. It was the first merchant to register its near term and net zero carbon commitments with the SBTi earlier this year and has since reached the milestone of 200,000 tonnes of Carbon Balanced Paper sales since the launch in 2016. The strapline, appropriately, for the Reel Fast service is ‘Reduce: Size, Cost, Weight, Carbon’.