Packaging Solutions
Dalston’s Soda Company is keen to make a big impact in everything it does.
A newer client for Smurfit Kappa, it got in touch with the Barnstaple team in January 2021 after a referral from an existing customer.
Dalston’s Soda Company was looking for packaging that would improve its customer experience – but wasn’t sure how to do it.
The main goals were to use the punchy branding to continue to make a visual impact, whilst at the same time improving the unboxing experience and give the product more protection.
Combining the vast e-commerce knowledge from the Smurfit Kappa experience centre team with the fantastic in-house designers, a bespoke ecCommerce box was created that showcased the turntable design, harking back to Dalston’s famous music scene.
It was decided that the boxes would feature three colours: black for impact, white for detailing, and a bold, flashy pink for the background.
One of the main requests from Dalston's was that Smurfit Kappa investigate how to make the boxes function without the use of secondary packaging materials. This was especially important given the cohesiveness of the turntable design: packaging tape would ruin the visual impact entirely. Plus, Smurfit Kappa’s research into customer behaviour and preference shows that people much prefer packaging that they can open without any help from tools.
Consequently, the team came up with an opening design that combines double sided tape with a perforated tear off strip.
Another requirement was that the finished packaging should be easy to assemble, which would save time and labour hours.
The final factor to consider was how eco friendly the boxes were. As Smurfit Kappa worked with an integrated model and had a full chain of custody over the box production, it was able to guarantee FSC certified materials were used.
This means that not only are the boxes themselves made from eco friendly material, they are also fully recyclable – something made even more prominent by the lack of additional tape.
‘We wanted to increase the visual impact of our variety packs as well as provide effective protection for the drinks. Luckily, after being referred by an existing Smurfit Kappa customer who we know, we made contact with Smurfit Kappa in Barnstaple. The team there was a pleasure to work with, and helped us achieve everything we were after from these boxes. Since we have had this latest packaging made, we have seen less damaged goods and received great customer feedback. We look forward to continuing to use Smurfit Kappa for our various packaging needs,’ said Duncan O’Brien, founder of Dalston’s Soda.
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