Coveris and Notpla put packaging sustainability in the spotlight at major sporting event

Packaging Solutions

Coveris has produced new Notpla takeaway cardboard boxes to feature on a global stage at the Erste Bank Open ATP 500 tennis competition in Vienna, Austria.

The company has worked with Notpla, a producer of advanced, all natural packaging solutions, as a print and packaging partner for the food contact approved takeaway packaging. The takeaway boxes feature Notpla’s barrier coating made from seaweed and plant extracts, as an alternative to plastic. The coating is applied to certified sustainably sourced board offering water and grease resistance. The boxes are recyclable or if placed in alternative waste streams, the coating naturally breaks down in four to six weeks at end of life.

Coveris’ sustainability strategy ‘No Waste’ was launched by the packaging group’s leadership team based in Vienna. The production of Notpla coated food takeaway boxes developed to tackle waste, for use at a sporting event in the same city, align with the No Waste vision at the heart of where it was created.

The boxes for the tournament are launching in collaboration with online food order and delivery brand Lieferando, part of Just Eat Takeaway.com. The packaging will be made available for all seat delivery and pick up food services offered during the week long event via the Lieferando App.

Pierre Paslier, co-founder and co-CEO of Notpla, said: ‘We are delighted to be working with Coveris, an innovative partner supporting the acceleration of our mission to make packaging disappear. Providing our plastic free takeaway boxes at Erste Bank Vienna Open ATP tennis competition, is a big win for the company, making the match day experiences more sustainable for both the supporters and the vendors.’

Paul Robertson, Coveris’ food on the move sales director, said: ‘With aligning sustainability goals, we are very proud to continue our work with Notpla as their print and packaging partner for takeaway boxes. It is exciting to see the growth of Notpla internationally as it continues to address packaging waste challenges within food to go and foodservice sectors which also supports Coveris’ sustainability vision, No Waste.

‘The use of Notpla coated boxes, manufactured by Coveris, at a major sporting event, the Erste Bank Vienna Open ATP tennis competition, is great for reaching new audiences and showcasing what we are achieving in the packaging industry.’