Wide Format Solutions Print Solutions
Lichfield based Coolshock has purchased a new HP Latex 1500 printer, installed by Papergraphics, to bring more super wide format print work in-house, allowing it to significantly speed up production and maximise profit on print projects.
Founded in 2009, Coolshock works with several leading drinks brands, supporting them with brand activation across the retail, travel, exhibitions, and festivals segments. Since 2021, it has expanded its offering, delivering a wider design and promotion service to customers.
This switch up means the company can deliver almost all services in-house, with it boasting CNC, paint spraying, laser cutting and engraving capabilities. Alongside all this, Coolshock has also recently built a new print room, featuring an Latex 330 and Latex 700, allowing it to produce a wide range of printed applications in house.
However, despite the changes, it was still having to outsource super wide format work. This not only placed limitations on how fast it could deliver work to customers, but was also incurring additional costs, with Coolshock having to pay other printers to carry out work on its behalf.
Bringing the new Latex 1500 printer in-house menas it can now produce an even more expansive range of work.
‘Our industry is often last minute; having the Latex 1500 means we have more flexibility to turn jobs around quickly and check quality at the point of print. This helps us to avoid any issues on site when it is too late,’ said managing director Paul Hulston.
‘I had been looking at a number of superwide format printers,’ Paul added. ‘Given that we and our clients are focused on sustainability, the Latex inks allow us to recycle our products much easier. The curing speed also means we can turn print around much quicker than the solvent machines I looked at, and this was important for me.’
Work currently being run on the new printer includes block out fabric for exhibitions stands, as well as backlit fabrics for use on stands and at airports. Other applications include printed and cut vinyl for wrapping furniture and wallpaper for branding clients’ offices.
‘We aim to be able to carry out test builds in our warehouse next to the new print room so clients can view their exhibitions stands and print prior to installation on site,’ Paul said. ‘If there should then be any amendments, we now have the ability to do this straight away to ensure client satisfaction.’
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