Chillblast ‘achieves amazing’
Print Solutions Wide Format Solutions
Gaming and e-sports have experienced unprecedented growth in recent years, evolving from a niche hobby to a billion dollar industry. In 2023 alone, the global e-sports market surpassed $1.6 billion and is projected to reach $3 billion by 2027, signalling a monumental shift in consumer preferences and entertainment consumption.
UK PC manufacturer, Chillblast, stands as one of the leading players in this thriving ecosystem, providing high performance gaming PCs and laptops to top tier e-sports organisations like Fnatic and Williams' F1 e-sports teams. But their impact extends beyond e-sports; Chillblast PCs and monitors are trusted worldwide, and utilised by leading private and public sector institutions like the Royal Air Force and The Ministry of Defence.
A contributing factor to the company’s success story is its collaboration with Roland DG to elevate PC design offerings. The partnership comes at a time when there is a growing demand for personalised products.
Initially starting with the Roland DG VersaStudio BN-20 printer, Chillblast recently added the TrueVis SG3 Series large format inkjet printer to its internal line up. This transition was fuelled by rising customer demand for personalisation requiring larger scale printing capabilities and the ability to sustain longer, unmanned print runs.
Dominic Starkey, CMO at Chillblast, said: ‘Having full customisation over the exterior of a PC is something new to the market, and the feedback so far has been absolutely phenomenal.’
Before integrating this technology, the company outsourced vinyl printing. However, the quality and consistency offered by Roland DG printers proved to be unparalleled. ‘With the TrueVis SG3 Series, we can ensure perfect colour matches for every run, a critical factor when supplying batches of systems,’ added Dominic.
The TrueVis SG3 Series offers a seamless integration of features that optimise efficiency and elevate output quality. With an intuitive 7" LCD touchscreen control panel, even novice operators can effortlessly navigate settings and monitor print jobs. The automatic media gap adjustment feature saves valuable time and material by ensuring precise printing without manual intervention, catering to every size and shape of PC.
Equipped with FlexFire printheads and TR2 inks, the SG3 Series also delivers high performance across Chillblast’s printing requirements. Whether it is applying intricate decals, crafting captivating signs, or wrapping PCs with precision, the SG3 Series excels in producing vibrant, high quality prints. Its robust chassis and high- uality components ensure reliability and consistency, even in demanding production environments, thereby guaranteeing exceptional results with every print job.
Dominic concluded, ‘The integration of Roland DG printers has unmistakably set us apart from our competitors, and we eagerly anticipate unveiling more innovations in the years ahead.’
