Canon's most successful drupa to date
Print Solutions
Canon has stated that drupa 2024 is its most successful to date in terms of customer engagement, investment and visitor interest. Despite visitor numbers being down on the last show in 2016, current and potential customers flocked to the Canon stand to find out how the latest printing solutions and support services and its technology partners could help to transform businesses in a sustainable way.
As a result, the company significantly exceeded the number of sales leads it had hoped for and achieved sales revenue that far outstripped projections for the event.
Launching its campaign ‘The Power To Move’ at drupa 2024, Canon sought to demonstrate the power of print to move people emotionally to achieve positive change and to move businesses forward through the deployment of its technologies, expertise and support. Through curated workflows, it showcased its latest enabling technologies with partners, demonstrating real life customer solutions.
Sales of both web fed and sheetfed presses for commercial print and promotional communications were very strong, in particular, those of the ProStream 2133 web fed inkjet press and varioPrint iX3200 sheetfed inkjet press. The increasing trend of investment in inkjet presses also meant that the newly announced varioPrint iX1700 and the B2 format varioPress iV7 drew substantial interest, despite these presses not being commercially available until next year.
Indicating that toner remains the digital printing technology of choice for many print companies, customer investment in the imagePress V series colour and varioPrint mono toner devices also beat projected numbers. Recognising also the growth opportunities offered by wide format printing, including in interior décor, wallpaper, packaging and fine art, Canon showed its full portfolio, with sales of the Arizona, Colorado and imagePrograf far surpassing expectations, as did sales of the new generation of colorWave and plotWave printers for CAD applications.
Duncan Smith, country director, production, Canon UK and Ireland, said: ‘drupa is an important industry event, and it was great to return to the show after nearly a decade. Not only did the 2024 event allow us to showcase our market leading portfolio of technologies, both those available currently and those coming soon, but it also allowed us to connect with the wider print community and, for those wishing to accelerate their digital print journey, share a glimpse into the exciting possibilities that lie ahead.
‘By showcasing real life cases and through collaborations with forward thinking businesses and numerous technology partners, Canon demonstrated print’s power to captivate and to drive change in a number of ways. Together with our customers and partners, we will continue to innovate and shape the future of our industry with innovative business models and new technologies and services – from on-demand production concepts, automated and scalable solutions, to diverse applications and high volume personalisation for ultra effective, multichannel consumer experiences.’
