Blending contemporary with classic in new Antiquary whisky packaging

Packaging Solutions

Hunter Luxury has partnered with Tomatin Distillery to celebrate the exquisite artistry of blended whisky with two exclusive packs for The Antiquary, an award winning range of premium 21 and 30 year old expressions.

Like the whiskies themselves, the packaging contains a captivating combination of traditional and modern elements. Based on a concept from renowned design agency Contagious, the rigid box features a large window that frames the Edwardian inspired cut glass bottle like a painting and is enhanced with a range of modern finishing techniques that demonstrate Hunter Luxury’s trademark attention to detail.

The rigid boxes are printed in different colours to differentiate the whiskies. The box for the 21 year old whisky features an opulent burgundy hue that calls to mind the Tawny Port from the casks it was aged in and is premiumised through the delicate application of foil detailing using three different foil colours. The box for the 30 year old expression, meanwhile, uses a rich brown and gold colour scheme, with the interior finished using embossed gold foil.

‘These whiskies are the result of centuries of artistry, passed down through generations of craftspeople,’ said Paul Hamilton, head of wines and spirits at Hunter Luxury. ‘We really wanted our packaging to be a love letter to them and their art, which is kept alive by talented teams like our friends at Tomatin. The blended whisky revival is one of the most exciting trends shaping the spirits market now, and we wanted to capture that unique blend of sensations that makes it so exciting for today’s consumers.

‘We decided to combine a traditional shape with bold modern elements and eye catching finishing techniques. Just like the whiskies themselves, these boxes might look simple at first glance, but each one contains hidden depth and complexity in the form of the detail on the inside of the box.’