Wide Format Solutions
Avery Dennison is continuing its increased focus on sustainability with the launch of new sustainable graphics solutions product portfolios for both the Avery Dennison and the Mactac brands. The portfolios give installers even easier and wider access to more sustainable graphics materials, with a new generation of products.
Elizabeth Park, director innovation and marketing excellence, Graphics EMENA), said: ‘When designing Avery Dennison or Mactac products, sourcing our raw materials, and setting up manufacturing, one of the first questions we ask as a corporation is simple: ‘is it sustainable?’ This is the foundation for how we meet our customer's needs within our commercial teams.
‘Sustainability affects more than just the products we sell, of course – it requires social responsibility, diversity and inclusion both in our workplace and beyond our own ‘four walls’ to the wider external environment. This new sustainable portfolio demonstrates the benefits of education, transparency and collaboration with customers and other value chain partners – it is how we address industry wide challenges and the innovations we have achieved represent an invaluable opportunity to position our business for lasting success.’
Products in the portfolio meet one or more strictly defined sustainable criteria – part of the ongoing drive to make sure that our customers have more sustainable options. These latest innovations include Avery Dennison Organoid Natural Surfaces, made using renewable materials, along with the newly launched premium PVC free digitally printable wrapping film, SP 1504 Easy Apply. The Mactac portfolio offers PVC free Squid window textile films as well as paper based products within the WallWrap Series, such as WW Linen Paper, which are sourced from Forest Stewardship Council certified suppliers. These products are a key part of the transition to Sustainable Graphics Solutions.
Avery Dennison and Mactac are on stand A50, hall 3.2 at FESPA.
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