Print Solutions
Label specialist All Print Design has become the first UK business to invest in Epson’s latest industrial label press, the SurePress L-4733AW, in an effort to spearhead growth and expand its customer base in Northern Ireland, the Republic of Ireland, and the UK.
Established in 2003, the Londonderry manufacturer of both long and short run labels has serviced a wide variety of sectors, including food and craft makers, from small local companies to nationwide branches, with a broad range of labels and foils.
Ruth Clinton, production manager at All Print Design, commented: ‘Our previous Surepress was Epson’s first generation system, which had been in operation with us for a number of years. It is a great piece of kit, with consistent high quality print and great support from Epson. As the market for short run digital label print continues to grow, Surepress technology has proven to be the perfect solution to continue to build on this fast evolving label market. After deciding it was time to replace our existing press, we had multiple conversations with Epson. We were keen to upgrade to the newest possible system and were guided through the various options before deciding to invest in the Surepress L-4733, while Epson took the previous unit away for refurbishment and reuse.’
The L-4733AW is a major upgrade to the SurePress 4000 series and offers a combination of quality, consistency, repeatability, and higher speed print modes. Using the newly improved AQ4 ink set — CMYK with green, orange, and white — it delivers a wider colour gamut and precise colour matching on a greater variety of substrates. This allows label converters and commercial printers to achieve higher productivity and dependable performance on a greater variety of substrates. The new SurePress device also offers simplified, automated maintenance features designed to maximise uptime with minimal operator intervention, meaning a faster, more efficient, reliable workflow and shorter turnaround times.
Ruth expanded, ‘It has a quicker production speed than the press it replaced and reduced maintenance times, so we are able to run even more efficiently. We can continue to offer both new and existing customers high quality short runs of digital labels without the need for costly plate investments. We are also able to offer fast turnaround times with minimal set-up, so our customers can continue to receive high quality labels at a great price for one-off promotions, trials, and other short run needs.’
She added, ‘We expect that the new press will allow us to continue to expand our customer base both within Northern Ireland and the Republic of Ireland as well as the UK as a whole. Along with existing technology we can offer a complete label solution for both large and small, new, and existing customers. It will also enable us to continue to service current customers with an emphasis on quick turnaround times and great quality print.’
The installation was quick and easy. ‘As we are already very familiar with Surepress technology it has been a seamless switchover from our previous machine to this one. Because we wanted a smooth transition from one press to the next and in view of how happy we have been with Epson over the previous seven years we didn’t look anywhere else,’ she added.
Ruth concluded, ‘We have been working with Epson for a number of years and the service and support we have received has been second to none. We are delighted that this investment continues the relationship for the years to come as well.’
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